Pro Detailing Academy

Before we begin...

Training deep-dive

5 Essential Traits

Welcome

Part 1: Advanced Interior Detailing

Safety first!

Interior Equipment

Using Microfiber Towels

Choosing Brushes Interior

Before Starting on interior

Module 1 Dusting

Vacuuming

Vacuuming continued

Pet Hair Removal

Module 2: Commonly neglected areas that make a big difference

Module 2: Commonly neglected areas continued

Module 3: Cleaning Hard Surfaces

Module 4: Cleaning Rubber Floor Mats

Module 5: Carpet and Upholstery Shampoo

Module 5: Carpet and Upholstery Shampoo continued

Module 6: Leather cleaning

Module 7: Steam cleaning

Module 7: Steam cleaning continued

Module 8: Extracting

Module 9: Headliner cleaning

Module 10: Interior wipe down

Module 10: Interior wipe down continued

Module 11: Odor removal

Module 11: Odor removal continued

Module 12: Mold & Mildew Treatment

Bonus: Removing Scuff marks from the door sills/kick plate

Final Inspection Interior

The end interior

Welcome

Part 2: Advanced Exterior Detailing

Equipment Exterior

Safety Exterior

Using Microfiber towels

Choosing Brushes

Module 1: Engine Bay

Module 1: Engine Bay (continued)

Module 1: Engine Bay (cont again)

Module 2: Pre Wash Prep

Module 3: Cleaning wheels

Module 4: Cleaning exhaust Tips

Module 5: Presoak

Module 6: Hand Wash

Module 6: Hand Wash (continued)

Module 7: Paint Decontamination

Module 7: Paint Decontamination (continued)

Module 8: Drying

Module 9: Door jams and trunk jams

Module 10: Paint Polishing

Module 10: Paint Polishing (continued)

Module 10: Paint Polishing (continued) 3

Module 10: Paint Polishing (continued) 4

Module 10- Paint Polishing (continued) 5

Module 10- Paint Polishing (continued) 6

Module 11: Wet Sanding

Module 12: Exterior Protection: Wax, Sealant, Coatings

Module 12: Exterior Protection: Wax, Sealant, Coatings (continued)

Module 13: Polishing chrome and metal trim pieces

Module 14: Exterior Trim and Tire dressing

Module 15: Glass Cleaning

Module 16: Wash Alternative: Waterless Wash

Module 16: Wash Alternative: Waterless Wash (continued)

Bonus: Headlight Restoration

Bonus: Headlight Restoration (continued)

Bonus: Headlight Restoration (continued) 3

Final Inspection Exterior

Washing Microfiber towels

Congratulations

Learning how to scale your business

Know your worth: You are a business

Do NOT try to be the cheapest guy

Everybody is NOT your competition

Everybody is NOT your customer

Negotiating prices...a big NO NO

Pricing and Negotiating (continued)

Instead of discounts surprise them with extra's

Clients vs Customers

Providing a Great Customer Experience

Keep in contact with your clients

Are your clients returning to you?

Is your business getting referrals?

Getting good Reviews

Preventing bad Reviews

Preventing bad Reviews (continued)

How to deal with an unhappy customer

Should you take on Commercial clients (Dealer/Rental/Fleet) or should you stick to regular Retail clients?

Profit

The Sales Process

Creatively closing more sales

Creatively closing more sales (continued)

The power of the Up-sell

Maintenance Programs

Sales and Promotions

Sales and Promotions (continued)

Customer Relations Management (CRM)

Building a Communication Cycle

Entering Prospective clients into your Communication Cycle

Your Communication Cycle with your client after you have serviced them

Blogs and Newsletters

The power of Automation

Scheduling appointments

Effective Communication (Before the sale)

Effective Communication (During the Sale)

Effective Communication (After the sale)

What holds a business back from growing?

What holds a business back from growing? (continued)

What holds a business back from growing (continued)

Taking Payment

Continuing your Communication Cycle with your clients after you have serviced them

Marketing your business?

The importance of Branding

Finding your Target audience

Establish your online presence

Online Marketing Platforms

Your company website

Functions of your website

Create a Blog for your website

Search Engine Optimization (SEO)

Google Business Listing Page

Youtube

Social media

Craigslist

Groupon

Track your Marketing Results

Yelp

The Power of Google Ads

Other service listing companies

Track the source of all your Business

Working on your business rather than working in your business

Removing yourself from the everyday struggle

Focus on being an owner, not an operator.

Be a Leader NOT Boss

Treat your employees as Team mates: You are only as good as your team

Even a Boss has bosses

Standard operating procedures

Consistency

Set a standard for Excellence

What's your Company's culture?

Appearance is everything

Staying successful by being organized

Taking care of your equipment

The importance of Ongoing Training and Improvement

Is there a perfect employee?

Hiring 101

Hiring for Expertise or for Culture

The 80/20 rule

Giving your employees purpose

Employee or Operational Handbook

Are you tracking your operating costs

Fall Tips

How to withstand the Winter months

Look to other sources of revenue during winter

Mobile Detailing during the Winter months?

Time to Spring Forward!

Detailing in the Summer

Pressing Reset

Your business is your retirement plan

Download the Advanced Detailing Training Course PDF